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Digital Marketing Manager

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China Prudential plc Full time

At Prudential, we're committed to being partners for every life and protectors for every future. Our purpose drives everything we do, creating a culture where diversity is celebrated and inclusion is assured. We provide a platform for our people to excel and make an impact, supporting their career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role is responsible for leading digital marketing initiatives, curating engaging content, and driving multi-channel engagement. Key responsibilities include:

  • Developing and executing digital marketing campaigns across various channels, including social media and email marketing, to drive customer acquisition and engagement.
  • Creating and managing multi-channel engagement campaigns aligned with the brand's voice and target audience across various digital touchpoints, including website content, blog posts, social media, and email marketing.
  • Managing CRM and Marketing Automation Platform, e.g. Salesforce Marketing Cloud, for targeted engagement throughout the customer journey.
  • Driving ongoing optimizations and A/B test strategies to improve digital touchpoints, communications, and messaging, e.g. in-app banners, push notifications, and eDMs.
  • Utilizing analytics tools and data-driven insights for campaign performance review, providing regular reports and recommendations for continuous improvement.

Requirements for this role include:

  • University graduate, preferably in business or marketing discipline.
  • 5-7 years or above relevant experience in the financial sector, preferably in life insurance.
  • Solid experience in digital marketing, brand management, social media, and email marketing.
  • Excellent interpersonal and analytics skills, with the ability to craft compelling marketing messages and collaborate with cross-functional teams.
  • Creative thinker.
  • Excellent command of English and Chinese (written and spoken).