Digital Marketing Manager
3 weeks ago
At Prudential, we're committed to being partners for every life and protectors for every future. Our purpose drives everything we do, creating a culture where diversity is celebrated and inclusion is assured. We provide a platform for our people to excel and make an impact, supporting their career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
This role is responsible for leading digital marketing initiatives, curating engaging content, and driving multi-channel engagement. Key responsibilities include:
- Developing and executing digital marketing campaigns across various channels, including social media and email marketing, to drive customer acquisition and engagement.
- Creating and managing multi-channel engagement campaigns aligned with the brand's voice and target audience across various digital touchpoints, including website content, blog posts, social media, and email marketing.
- Managing CRM and Marketing Automation Platform, e.g. Salesforce Marketing Cloud, for targeted engagement throughout the customer journey.
- Driving ongoing optimizations and A/B test strategies to improve digital touchpoints, communications, and messaging, e.g. in-app banners, push notifications, and eDMs.
- Utilizing analytics tools and data-driven insights for campaign performance review, providing regular reports and recommendations for continuous improvement.
Requirements for this role include:
- University graduate, preferably in business or marketing discipline.
- 5-7 years or above relevant experience in the financial sector, preferably in life insurance.
- Solid experience in digital marketing, brand management, social media, and email marketing.
- Excellent interpersonal and analytics skills, with the ability to craft compelling marketing messages and collaborate with cross-functional teams.
- Creative thinker.
- Excellent command of English and Chinese (written and spoken).
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