Product Marketing Manager

5 days ago


Hong Kong Island, Hong Kong SAR China PHASE Scientific International Limited Full time

At PHASE Scientific International Limited, we are seeking a mid-senior level Product Marketing Manager to lead the development of our INDICAID portfolio. As a key member of our team, you will be responsible for overseeing product marketing success by combining strategic thinking with a customer-centric mindset.

The ideal candidate will thrive in a fast-paced environment and possess a keen eye for detail. They should have a proven ability to develop compelling go-to-market strategies, translate customer insights into impactful messaging, and align cross-functional teams to achieve business growth and execution excellence.

  • We are looking for someone who can discover brand and product growth drivers, consumer insights, and emerging trends through market research.
  • You will collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
  • The successful candidate will define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.
  • They will produce product briefs, training materials, and sales and marketing collateral for clear communication with stakeholders.
Key Responsibilities:
  • Develop and execute a comprehensive go-to-market strategy and plan while optimizing product messaging through A/B testing.
  • Support external agencies and internal teams to deliver innovative market activations and achieve breakthrough results.
  • Ensure cohesive collaboration with cross-functional teams to guarantee seamless strategy execution and operational effectiveness.
Requirements:
  • Bachelor's degree or higher in Marketing, Business Administration, life science, or a related field.
  • At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
  • Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning, and GTM formulation.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.


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