Product Marketing Strategist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China PHASE Scientific International Limited Full time
Job Description

We are seeking a highly skilled and entrepreneurial Product Marketing Manager to oversee our portfolio. The ideal candidate thrives in a fast-paced environment, combining strategic thinking with a deep customer-centric mindset to drive product marketing success.

The successful candidate will possess a keen eye for detail and a proven ability to develop compelling go-to-market strategies, translate customer insights into impactful messaging, and align cross-functional teams to achieve business growth and execution excellence.

Key Responsibilities:
  • Discover brand and product growth drivers, consumer insights, and emerging trends to identify portfolio pipeline through market research.
  • Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
  • Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.
  • Produce product briefs, training materials, and sales and marketing collateral for clear communication with stakeholders.
  • Develop and execute a comprehensive go-to-market strategy and plan while optimizing product messaging through A/B testing.
  • Support external agencies and internal teams to deliver innovative market activations and achieve breakthrough results.
  • Ensure cohesive collaboration with cross-functional teams to guarantee seamless strategy execution and operational effectiveness.

Requirements:
  • Bachelor's degree or higher in Marketing, Business Administration, life science or a related field.
  • At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
  • Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning and GTM formulation.
  • Excellent analytical, strategic thinking and problem-solving skills.
  • Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
  • Effective collaboration and communication skills.
  • Candidates with less experience will be considered as Product Marketing Manager.


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