Product Marketing Senior Manager

22 hours ago


Hong Kong Island, Hong Kong SAR China PHASE Scientific International Limited Full time

We are committed to providing a working environment that fosters innovation and growth at PHASE Scientific International Limited. As a Product Marketing Manager, you will play a critical role in driving product marketing success and contributing to the company's overall mission.

About the Role:

This is a mid-senior level position that requires a strong background in product marketing, preferably in the consumer healthcare industry. The successful candidate will have at least 8 years of experience in product marketing and a proven track record in product lifecycle management and new product launch.

Key Responsibilities:
  • Discover brand and product growth drivers, consumer insights, and emerging trends through market research.
  • Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
  • Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.
Requirements:
  • Bachelor's degree or higher in Marketing, Business Administration, life science, or a related field.
  • At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
  • Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning, and GTM formulation.
  • Excellent analytical, strategic thinking, and problem-solving skills.


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