Senior Product Marketing Position
19 hours ago
We are seeking a mid-senior level Product Marketing Manager to join our team at PHASE Scientific International Limited. As a key member of our team, you will be responsible for driving product marketing success and contributing to the company's overall mission.
About the Role:This is a challenging role that requires a strong background in product marketing, preferably in the consumer healthcare industry. The successful candidate will have at least 8 years of experience in product marketing and a proven track record in product lifecycle management and new product launch.
Key Responsibilities:- Discover brand and product growth drivers, consumer insights, and emerging trends through market research.
- Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
- Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.
- Bachelor's degree or higher in Marketing, Business Administration, life science, or a related field.
- At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
- Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning, and GTM formulation.
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