Product Marketing Executive
4 days ago
We are seeking a highly skilled Product Marketing Executive to join our team at Harvest Personnel Agency. As a key member of our marketing department, you will be responsible for supporting the development and ongoing maintenance of promotional campaigns.
Your primary goal will be to manage the end-to-end marketing process from campaign design, system specification, marketing collateral development, campaign logistics, budgeting, gift-fulfillment process, conducting UAT to post-campaign monitoring and support.
In this role, you will also support the development of value-added services from partners sourcing, project management, to ongoing maintenance and evaluation. Additionally, you will conduct market analysis on value-added services and promotions, develop marketing collateral including marketing brochures, product fact sheets, launch packs, presentations, and other supporting sales materials.
You will update and maintain the marketing collateral for all channels to meet the latest internal and/or regulatory requirements. Furthermore, you will manage the deployment of partnership projects, working closely with product, operation, IT, finance, marketing, customer services, digital team, legal, and compliance teams on service deployment and ongoing maintenance to ensure internal alignment.
Last but not least, you will design and implement analytics to measure the effectiveness of marketing campaigns and value-added services to optimize strategic ROI.
Requirements:- University degree preferably in Business and Marketing; IANG students are also welcome.
- 1-3 years' experience, preferably in insurance or financial product marketing.
- Experience in campaign management and marketing materials development and printing production.
- Strong analytical, project management, and copywriting skills.
- Proficiency in spoken and written Chinese and English.
- Strong PC skills including MS Word, Excel, PowerPoint, and Chinese Word Processing.
- Creative, good team player, organized, attentive to details, able to work under pressure and meet tight deadlines.
- Candidates with more experience will be considered as Senior Marketing Officer.
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