Marketing Executive

2 days ago


Hong Kong Island, Hong Kong SAR China MagicSearch Full time
Job Summary

We are seeking a talented Marketing Director to lead our marketing efforts in the Greater China market. As a key member of our team, you will be responsible for developing and implementing comprehensive marketing strategies that align with our brand vision and goals.

Your primary focus will be on driving business growth through effective marketing campaigns, leveraging data-driven insights to inform your decisions. You will work closely with our retail teams to create impactful in-store experiences and collaborate with sales and product development departments to ensure cohesive brand messaging.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Create and implement marketing plans that drive business growth and meet our brand objectives.
  • Lead Integrated Marketing Campaigns: Oversee the execution of multi-channel marketing campaigns across digital, social media, traditional media, and in-store promotions.
  • Manage PR Initiatives: Enhance brand reputation and visibility through effective PR initiatives, managing relationships with key media partners and influencers.
  • Implement CRM Strategies: Develop and execute customer relationship management (CRM) strategies to drive customer loyalty and retention.
  • Market Research and Analysis: Conduct thorough market research and analysis to identify trends, consumer preferences, and competitive landscape.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 8+ years of experience in marketing, with a focus on major retail brands and multi-brand environments.
  • Proven track record of developing and executing successful marketing strategies in the Greater China market.
  • Strong understanding of consumer behavior and market dynamics in Hong Kong, Macau, Taiwan, and Mainland China.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Strong analytical skills and business acumen, with experience in data-driven decision-making.
  • Fluency in English and Mandarin; proficiency in Cantonese is a plus.


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