Product Marketing Lead
4 days ago
We are seeking an entrepreneurial and creative Product Marketing Manager to oversee our INDICAID portfolio. The ideal candidate thrives in a fast-paced environment, combining strategic thinking with a deep customer-centric mindset to drive product marketing success.
Key Responsibilities- Discover brand and product growth drivers, consumer insights, and emerging trends to identify portfolio pipeline through market research.
- Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
- Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.
- Produce product briefs, training materials, and sales and marketing collateral for clear communication with stakeholders.
- Develop and execute a comprehensive go-to-market strategy and plan while optimizing product messaging through A/B testing.
- Bachelor's degree or higher in Marketing, Business Administration, life science or a related field.
- At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
- Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning and GTM formulation.
- Excellent analytical, strategic thinking and problem-solving skills.
- Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
- Effective collaboration and communication skills.
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