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Senior Consumer Engagement Manager

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China La Mer Full time
Job Title: Senior Consumer Engagement Manager

La Mer is seeking a highly skilled Senior Consumer Engagement Manager to lead the development and execution of consumer-facing communications strategies across digital and social channels. The ideal candidate will have a strong background in digital marketing, social media, and consumer engagement, with a proven track record of driving business results through innovative marketing strategies.

Key Responsibilities:
  • Develop and execute comprehensive consumer engagement strategies across digital and social channels to drive brand awareness and customer loyalty.
  • Lead the development and execution of social media strategies to engage with customers and build brand advocacy.
  • Partner with cross-functional teams to develop and execute integrated marketing campaigns that drive business results.
  • Monitor and analyze consumer behavior and market trends to inform marketing strategies and optimize campaign performance.
  • Collaborate with the Global Communications team to develop and execute PR and influencer strategies that drive brand awareness and credibility.
Requirements:
  • 5+ years of experience in digital marketing, social media, and consumer engagement.
  • Proven track record of driving business results through innovative marketing strategies.
  • Strong understanding of social media platforms and their role in consumer engagement.
  • Excellent communication and project management skills.
  • Ability to work collaboratively with cross-functional teams to achieve business objectives.
What We Offer:
  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a leading brand in the cosmetics industry.