Senior Marketing Strategist for Consumer Assets
2 months ago
About Hang Seng Bank Limited
Hang Seng Bank is committed to delivering exceptional service excellence. As a leading financial institution, we recognize the importance of our people in driving our performance and providing best-in-class products and services to our customers.
Marketing Function
The Marketing function at Hang Seng plays a vital role in formulating marketing strategies and implementing initiatives that reinforce our brand, drive acquisition and usage of our products and services, and strengthen customer loyalty.
We are currently seeking a high-caliber marketing professional to join our team as an Assistant Consumer Assets Marketing Manager.
Key Responsibilities
- Assist in developing marketing strategies and implementing customer acquisition programs for consumer asset products, including credit cards, card loans, personal loans, and mortgages.
- Collaborate with relevant parties to ensure the smooth launch of marketing campaigns and develop effective marketing collateral.
- Conduct post-program evaluation to identify areas for continuous improvement.
Requirements
- University degree in Marketing, Business Administration, or a related discipline.
- Minimum three years' experience in marketing, with exposure to card/loan business or advertising/media agencies preferred.
- Strong creative skills, excellent communication, interpersonal, analytical, and project management skills.
- Ability to work independently and under pressure, with strong self-motivation and customer orientation.
- Proficiency in English and Chinese.
- Great sense of ownership and servicing mind-set to deliver efficient and effective customer service.
Estimated Salary Range: HK$45,000 - HK$65,000 per month
Hang Seng offers a dynamic working environment, good career development opportunities, and competitive compensation packages. If you are a motivated marketing professional looking for a challenging role, please visit our Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hong Kong.
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