Senior Credit Card Marketing Specialist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Bank Of China (Hong Kong) Limited Full time
About the Role

We are seeking a highly motivated and results-driven Marketing Manager to join our team at Bank Of China (Hong Kong) Limited. As a key member of our marketing department, you will be responsible for devising and executing strategic plans to drive credit card sales, mobile payment penetration and active card penetration.

Key Responsibilities
  • Credit Card Sales Strategies: Develop and implement effective strategies to increase credit card sales, including merchant promotion plans, credit limit increases, and targeted marketing campaigns.
  • Market Programs Execution: Oversee the end-to-end execution of market programs, from concept development to launch and post-program evaluation.
  • Business Performance Monitoring: Closely monitor business performance and propose corrective actions to achieve business targets.
  • Vendor Management: Manage and monitor budgets for marketing programs, handle payment settlements with vendors, and ensure compliance with bank policies.
  • Customer Enquiries: Handle customer enquiries and fulfill related tasks.
Requirements
  • Degree: Degree holder in communications marketing or other related disciplines.
  • Experience: Minimum 6-8 years of marketing experience, previous exposure in credit card business preferred.
  • Skill Set: Strong business acumen, excellent project management, problem-solving, communication, and analytical skills.
  • Languages: Proficient in spoken and written Chinese (including Putonghua) and English, and competent in MS Office applications.
  • Bonus Opportunity: Candidates with less experience may be considered as Assistant Manager.
What We Offer

We offer a competitive salary ranging from HKD $120,000 to HKD $180,000 per annum, depending on experience, plus benefits and bonuses.

The estimated salary range is based on industry standards and takes into account the location, job requirements, and company culture.



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