Digital Channel Strategist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China The Bank of East Asia Full time
Job Title: Senior Channel Planning

We are seeking a highly skilled Senior Channel Planning professional to join our team at The Bank of East Asia. As a key member of our digital transformation team, you will be responsible for developing and executing channel strategies that drive business growth and enhance customer experience.

Key Responsibilities:
  • Channel Strategy Development: Formulate and execute channel strategies that align with the Bank's business objectives and customer needs.
  • Digital Product Development: Develop, improve, and monitor digital products to ensure they meet customer expectations and business requirements.
  • Financial Planning: Ensure financial planning and departmental budgeting are aligned with the Bank's business strategy.
  • Process Improvement: Design and revamp end-to-end processes to enhance customer experience and operational efficiency.
  • Competitor Analysis: Monitor and analyze competitor landscape and market trends to provide industry insights.
  • Performance Metrics: Formulate key performance indicators for the department to measure success.
  • Financial Management: Monitor departmental income and expenses to meet budget targets.
  • Team Management: Manage and coach team members to achieve business objectives.
  • Cross-Functional Collaboration: Collaborate with business leads across different departments to drive business outcomes.
  • Risk Management: Adhere to risk control guidelines and procedures to identify, assess, and mitigate risks.
Requirements:
  • Education: University graduate in relevant disciplines.
  • Experience: Preferably over 8 years' experience in the banking sector, with a successful track record of developing digital products and channel strategies.
  • Skills: Strong understanding of consumer banking channel behavior and market trends, proficient in leading projects, and excellent communication skills.
  • Language: Good command of both spoken and written English and Chinese.


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