Area Sales Director, Hong Kong Macau
1 week ago
At Zespri International, we are seeking a highly motivated Area Sales Director to join our team in Hong Kong and Macau. This role will be responsible for developing and optimizing consultative relationships with Distributors and Retailers within the region to implement Zespri's strategy and achieve annual volume targets.
Sales Strategy- We are looking for a candidate who can support the MDM Region to define Channel priorities and Roles that align with the MDF stage for the market.
- The ideal candidate should understand the value chain in Hong Kong and support the MDM Region to develop the optimal RTM structure and balance of DKA & NKA to deliver the MDF ambition and targets.
- This role will implement optimum Service/Partnership Models for KA's and Distributors to ensure fair value distribution across the value chain.
- We require a strong understanding of strategy and its execution in the Hong Kong market.
- The successful candidate should collaborate with the Trade Marketing team and Distributors' Marketing teams to tailor consumer- and shopper-centric campaigns for our brands and products, ensuring they effectively achieve our shopper objectives.
- We need a candidate who can work with Trade Marketing to build an annual Sales & Marketing Calendar for Hong Kong, aligning all ATL & BTL activity to deliver maximum impact for our investments.
- Leverage on analysis to understand & optimize efficiency of our investments and our impact on Shopper behavior.
- This role will build & Implement Joint Business Plans including developing KA Business plans and JBP's for key wholesalers and selected retail customers.
- Tailor & Implement Range, Merchandising & Shopper Marketing Programs providing input to the MDM and Marketing to develop tailored activation plans & customer funds.
- Implement Quarterly Business Reviews through running quarterly business reviews with key wholesalers and key retailers in the region to review progress against the JBP's.
- Manage Weekly performance working with the key wholesalers in region on a day-to-day basis to ensure the weekly volume is achieved and all issues are managed effectively.
- Educate the Distributor & Develop Skills implementing a structured program to educate the relevant people in the key wholesalers on Zespri, the Category, our Brands/Products.
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