Brand Growth Strategist
4 days ago
JPC Texson Ltd is a Japanese food and beverage brand owner, manufacturer, and marketer with a diverse distribution network across Hong Kong and China. Our company offers a wide range of products through various channels, including department stores, supermarkets, convenience stores, fast food chains, wholesalers, retailers, restaurants, bars, hotels, and airlines.
Job Description
We are seeking a highly experienced Senior Sales and Marketing Director to lead our sales and marketing efforts in the Hong Kong and China market. The ideal candidate will have a proven track record in developing and implementing successful sales and marketing strategies, with a strong understanding of the food and beverage industry in Hong Kong and China.
Key Responsibilities
* Develop and implement sales and marketing strategies to grow the brand in the Hong Kong and China market
* Conduct in-depth market research to identify trends, opportunities, and threats, providing strategic insights to top management
* Lead the team to build and maintain strong relationships with key clients, including department stores, supermarkets, convenience stores, fast food chains, wholesalers, retailers, restaurants, hotels, etc.
* Plan and execute sales and marketing campaigns to increase brand awareness and drive sales
* Monitor and analyze sales performance, providing strategic recommendations for improvement
* Serve as a strategic advisor to top management, providing insights and recommendations to drive business growth
* Propose and implement the best business model for the brand, considering a hybrid retail and e-commerce approach to maximize market penetration
Requirements
* 5+ years of managerial level experience in sales/marketing/branding of food or FMCG preferably for both Hong Kong and China market
* Proven ability to develop and implement successful sales and marketing strategies
* Strong analytical skills to evaluate market trends, consumer behavior, and competitive landscape
* Excellent verbal and written communication skills in English, Chinese & Cantonese
* Experience in managing and leading a sales and marketing team
* Ability to advise top management on sales & marketing strategies and the best business model for the brand
Benefits and Terms
* Competitive salary package
* Performance bonus
* Medical insurance
* 5 days workweek
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