Senior Regional Growth Manager
2 days ago
About the Job: We are seeking a highly experienced Director of International Expansion to join our KuCoin Exchange team. In this role, you will lead the development and execution of international expansion strategies, driving user growth and engagement across multiple markets.
You will work closely with cross-functional teams to ensure seamless integration and alignment with headquarters' strategy. Your primary responsibilities will include developing and executing regional growth plans, analyzing data insights to inform business decisions, and collaborating with regional marketing teams to provide content, resources, and tool support.
Main Responsibilities:
- Develop and execute regional growth plans to increase user acquisition and retention rates
- Analyze data insights to inform business decisions and optimize marketing strategies
- Collaborate with cross-functional teams to ensure seamless integration and alignment with headquarters' strategy
- Foster strong relationships with regional marketing teams to provide content, resources, and tool support
- Work with marketing, design, and technical teams to ensure seamless integration of event pages, rules, and reward distribution
Requirements:
- More than 3 years of experience in user operations/event operations, with a preference for those supporting multiple regional or national markets
- Experience in planning and executing large-scale marketing activities, with expertise in designing and implementing regional marketing activities from scratch
- Familiarity with the cryptocurrency/blockchain industry, including market dynamics, user preferences, and industry trends
- Strong project management capabilities, with the ability to promote project execution in multiple regions in a fast-paced environment
- Fluency in Chinese and English, with the ability to support multi-regional and multi-cultural communication and collaboration
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