Strategic Marketing Professional
4 days ago
We are seeking a skilled Marketing Manager to join our team at Gaw Capital Asset Management (HK) Limited. As a key member of our marketing department, you will be responsible for planning and executing marketing initiatives that drive engagement and conversion across our shopping centers in Hong Kong.
About the Role
In this role, you will have the opportunity to transform our local neighborhood shopping centers into vibrant community hubs through creative marketing campaigns and branding initiatives. You will work closely with cross-functional teams to develop and execute marketing strategies that maximize sales potential and drive traffic flow across our shopping centers.
Key Responsibilities
* Plan and implement marketing events and promotion activities, including sales redemption programs, opening events, in-mall events, seasonal decorations, and branding campaigns
* Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, handle customer inquiries, and communicate with tenants
* Develop and implement CRM programs, digitalize customer journeys, brand strategies, growth roadmaps, and integrated communications for our shopping centers
* Identify, assess, and select suitable design and creative marketing agencies for projects, professionally manage relationships and execution workflows to ensure timely and effective project delivery
* Measure, monitor, and analyze the impact of marketing activities to ensure positive brand awareness
* Assess and forecast resource needs for various projects and initiatives, develop and implement resource allocation strategies to optimize team performance, closely follow payment procedures, and monitor marketing budgets
Requirements
* Degree holder in Marketing or related discipline
* Minimum 7+ years' experience in mall marketing, social and digital media, advertising, brand management, event management in a fast-paced environment preferred
* Track record in event marketing, customer relationship management, brand building, and marketing agency and vendor management
* Experience in planning, implementing, and evaluating marketing activities for retail and shopping centers
* Experience in marketing big data management and business analysis is a plus
* Strong sense of ownership, creativity, and passion for retail shopping centers
* Ability to work in a fast-paced environment and under pressure
* Good at multi-tasking and strives for excellence
* Strong attention to detail, responsible, collaborative, independent with excellent communication, interpersonal skills, and adaptability in working with different personalities and external parties
* Highly polished writing skills in English and Chinese are a must; proficiency in Japanese is a plus
* Proficient in MS Office application, including PowerPoint, Excel, and Chinese Word processing
* Proficient in Adobe Photoshop or some other graphic design tools is a plus
What We Offer
Salary and benefits will be commensurate with qualifications and experience. We welcome applicants with varying levels of experience.
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