Head of Customer Strategy

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Company 28 - Manulife (International) Limited Full time
Job Title: Head of Customer

Description

The opportunity

Manulife's ambition is to become Hong Kong and Macau's number one customer choice and digital customer leader in the competitive market. The Head of Customer & Marketing Strategy and Business Planning is responsible for driving the delivery of the Marketing Ambition and supporting teams in developing programs and roadmaps for bringing the strategic initiatives to bear across Hong Kong and Macau businesses.

Key Responsibilities

  • Develop high-impact strategies in partnership with business/functional leads and execute on strategic projects to drive profitable growth
  • Partner with the Marketing Leadership Team to develop executional roadmaps to deliver on the Annual plan and priorities
  • Clearly define the team mission and positioning within the organization and ensure that this is well understood by and communicated to all key business stakeholders
  • Support the CMO in driving connectivity across all the marketing functions to ensure that the Marketing team is connected on strategy and executional plans
  • Provide guidance to CMO's on new strategies and marketing changes
  • Spearhead development of HK Marketing's growth strategy to maximize commercial value
  • Size new growth opportunities and identify priorities and initiatives to execute as go-forward strategy, with defined success metrics across financial and non-financial performances
  • Lead teams and/squads on high-level, net new strategic priorities and projects stemming from HK marketing and growth strategies
  • In partnership with the CMO and Marketing team leaders, integrate and roll out local and regional marketing programs & mandates
  • Build strong relationships with Marketing partners across distributions, product, operations, technology, finance, and HR
  • Drive the clear and engaging communication of the strategy throughout the organization to ensure effective strategic dialogue and timely updates on quarterly results and progress of strategic initiatives

Requirements

  • Graduate degree in business, finance or equivalent, with minimum 10+ years of experience
  • Previous strategy experience with a top-tier strategy consulting firm and/or past relevant experience in multi-national top-tier life insurance company
  • Strong business acumen and highly developed communication and relationship skills
  • Strong business acumen with proven experience in stakeholder management, in particular executive levels in local country and regional levels and external parties
  • Excellent leadership to motivate and lead team through tight deadlines and challenges
  • Strong strategy background and analytical capability, including data-driven problem-solving and decision-making skills
  • Positively engages with various functions, local executives and stakeholders; supports, advocates, communicates and implements changes required for executing ambitious growth agenda
  • Collaborative mindset with good influencing skills to a wide range of internal and external stakeholders
  • Excellent presentation and communication skills to deliver and cascade key messages and purposes in precise and concise manners
  • Solid knowledge of project management discipline, experience in executing projects by developing execution and deliverables timeline and effectively managing various stakeholders
  • Self-motivated, independent and with excellent interpersonal skills
  • Role-modelling our Manulife values

What We Offer

  • A competitive salary and benefits packages
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills
  • A focus on growing your career path with us
  • Flexible work policies and strong work-life balance
  • Professional development and leadership opportunities

Our Commitment to You

  • Values-first culture
  • Boundless opportunity
  • Continuous innovation
  • Delivering the promise of Diversity, Equity and Inclusion
  • Championing Corporate Citizenship


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