Senior Marketing and Partnerships Specialist
3 days ago
OSL is a dynamic organization dedicated to growing its presence in Hong Kong through strategic partnerships and innovative marketing campaigns.
We are seeking an experienced Crypto Business Development Manager to drive our user acquisition and brand expansion efforts in this region.
Key Responsibilities- Strategic Partnership Development: Develop strong relationships with key stakeholders, including KOLs and corporate partners, to establish win-win collaborations that minimize costs and identify the best marketing strategies to convert users.
- KOL Collaboration and Community Building: Foster strong relationships with local and international KOLs, create collaborative campaigns, maintain community programs, and host regular events to promote OSL's brand image effectively.
- Funnel Optimization and Growth: Continuously monitor conversion funnels with each KOL, uncover consumer insights, and improve the conversion process using data-driven approaches to optimize user growth and funnel efficiency.
- Campaign Execution: Execute marketing campaigns in collaboration with the marketing leader, providing consumer insights to optimize future campaigns, ensuring effective communication of the brand image and main messages.
- A minimum of 4 years of experience in business development or KOL partnership development, preferably in fields related to Web3/crypto or fintech.
- An education degree related to finance/accounting/investment is preferred.
- Excellent communication and negotiation abilities.
- Data-driven with familiarity in funnel optimization.
- Driven and hardworking, with an open and collaborative mindset.
- English speaking fluency and Mandarin speaking fluency is a plus.
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