Mobile Performance Marketing Team Lead
1 week ago
We're a fast-growing mobile performance marketing agency specializing in user acquisition for leading apps across verticals like fintech, gaming, e-commerce, travel, and more. With a presence across global markets, we help brands scale through data-driven strategies, cutting-edge tech, and premium traffic sources.
Key Responsibilities
- Plan, launch, and optimize mobile ad campaigns across various platforms to drive campaign performance and profitability.
- Manage relationships with traffic sources (in-app, display, native, push, pop, CTV) to ensure high-quality traffic and efficient operations.
- Monitor key performance indicators (KPIs) such as click-through rate (CTR), conversion rate (CVR), effective cost per action (eCPA), return on ad spend (ROAS) to inform campaign decisions.
- Collaborate with account managers, creative teams, and data analysts to achieve business objectives.
- Implement tracking and attribution via mobile measurement partners (MMPs) such as AppsFlyer, Adjust, Branch, etc.
- Identify growth opportunities and scale high-performing sources to maximize revenue.
- Provide regular reporting, insights, and recommendations to stakeholders.
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