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Digital Traffic Manager
2 weeks ago
We are seeking an experienced mobile performance marketing professional to lead our team's efforts in driving user acquisition and campaign performance. The ideal candidate will have a strong understanding of traffic buying and user acquisition metrics, as well as hands-on experience with demand-side platforms (DSPs), ad networks, and mobile tracking tools.
Responsibilities
- Develop and execute mobile ad campaigns that meet or exceed business targets.
- Build and maintain relationships with traffic sources to ensure optimal campaign performance.
- Analyze campaign data to identify areas for improvement and implement changes accordingly.
- Work closely with cross-functional teams to align on business objectives and campaign strategies.
- Stay up-to-date with industry trends and best practices to continuously improve campaign performance.
