User Acquisition and Performance Lead
1 week ago
Key Responsibilities
This position requires a skilled Traffic Manager – Mobile Performance Marketing to oversee the planning, launch, and optimization of mobile ad campaigns across various platforms.
The successful candidate will manage relationships with traffic sources (in-app, display, native, push, pop, CTV) and monitor key performance indicators (KPIs) to drive campaign performance and profitability.
- Develop and execute mobile ad campaigns that meet client goals.
- Negotiate and maintain relationships with traffic sources.
- Analyze and report on campaign performance using KPIs such as CTR, CVR, eCPA, and ROAS.
- Collaborate with cross-functional teams, including account management, creative, and data analysis.
- Stay up-to-date with industry trends and best practices in mobile performance marketing.
Requirements
To succeed in this role, you should possess:
- 2+ years of experience in mobile performance marketing or ad operations.
- Strong understanding of traffic buying and user acquisition metrics.
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