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Performance Advertising Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time

Job Responsibilities

  • Develop and implement comprehensive paid search strategies to drive user acquisition and engagement.
  • Manage and optimize large-scale PPC campaigns across platforms such as Google Ads and Bing.
  • Utilize data analytics and performance insights to enhance bids, ad copy, landing pages, and conversion rates.
  • Collaborate closely with cross-functional teams to align paid search efforts with broader marketing goals.
  • Oversee budget management, forecasting, and reporting on key performance metrics.
  • Lead and mentor a team of paid search specialists, fostering a culture of innovation and excellence.