CRM Marketing Team Lead

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China AXA Group Full time

About the Role:

As a Senior Manager, CRM Marketing at AXA Group, you will play a key role in driving customer engagement and retention through proactive communication and marketing automation.

Key Responsibilities:

  • Campaign Design and Optimization: Develop and implement effective CRM marketing strategies to enhance customer engagement. Oversee the design and implementation of campaigns in Salesforce Marketing Cloud, including journey development, automation, data extension structure, email marketing, personalized content, etc.
  • Team Leadership: Lead a team of CRM Marketing experts to drive all CRM Marketing programs, campaigns, and ongoing enhancements. Act as a subject matter expert (SME) on all CRM Marketing related matters, provide guidance and coaching to team members.
  • Performance Analysis and Reporting: Deliver data-driven insights to evaluate campaign effectiveness and make recommendations for future initiatives. Lead the development of campaign-related dashboards to share CRM performance and capture transactional behavior analysis for future planning.
  • Ongoing Campaign Governance: Liaise with Salesforce Marketing Cloud support, Digital teams, IT teams, and Data Science team for all topics related to the platform, including upgrades, issue resolution, incidents, etc.

Requirements and Qualifications:

  • 12-15 years of experience in marketing, with a focus in managing CRM marketing programs, data-driven marketing strategies or relevant work experience.
  • University graduate, preferably in Business, Marketing, Technology, or related disciplines.
  • Familiarity with the insurance or financial services industry is preferred, with a strong understanding of customer behavior and engagement in these sectors.
  • Prior experience in CRM and data analytics within financial services or consulting firms is highly desirable.


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