Marketing Automation Specialist

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Currenxie Full time

Company Overview:

Currenxie is a pioneering financial technology company that empowers borderless businesses with innovative solutions. Founded in 2014, our Global Account platform offers a comprehensive suite of services for global growth, including multi-currency digital wallets, on-demand virtual bank accounts, worldwide payments, currency exchange, and instant Visa cards.

We value cutting-edge technology, user-centric experience, and exceptional service. Our team is comprised of ambitious and collaborative individuals who thrive in a dynamic environment.

Job Summary:

This role will be responsible for designing, implementing, and managing our marketing automation systems and CRM platforms. The successful candidate will work closely with Product Marketing teams to create automated workflows, manage cross-channel customer data, and drive customer engagement and CLV across various platforms.

The ideal candidate will possess a deep understanding of CRM structures and have the ability to implement seamless integrations with various platforms and data. This is a focused role that requires strong analytical and problem-solving skills.

Key Responsibilities:

  • Own the implementation of customer lifecycle automation strategies using CRM and marketing automation platforms (Primarily Hubspot and Pendo).
  • Set up, monitor, and optimise automated workflows for Customer onboarding, engagement, retention and win-back campaigns.
  • Manage CRM data hygiene, segmentation, and reporting to improve customer targeting and engagement.
  • Collaborate with growth and product marketing team to define key customer touchpoints and align lifecycle strategies.
  • Analyse customer behaviour and campaign performance to improve automation and increase customer engagement.
  • Provide real-time reporting and insights to support customer lifecycle and retention strategies.
  • Lead A/B testing to refine customer engagement and improve onboarding success.
  • Recommend data-driven improvements to optimise customer lifecycle and retention.


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