Digital Account Strategist

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Burson APAC Full time
About Burson APAC

Burson APAC is a global communications leader that creates value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage, enabling them to lead today and into the future.

Job Responsibilities
  • Account Planning and Strategy: Oversee the scope, planning, budgeting, definition, and initiation of digital accounts and projects, ensuring alignment with client objectives.
  • Client Relationship Management: Serve as the main account contact, cultivating relationships with clients through day-to-day interactions and account servicing, fostering trust and understanding.
  • Client Insights and Analysis: Become familiar with the client's business objectives, communication strategies, and internal stakeholders, providing valuable insights to inform campaign development.
  • Project Management: Ensure the timely and successful delivery of projects according to client needs and objectives, managing multiple stakeholders and deadlines.
  • Communication and Reporting: Clearly communicate the progress of campaigns and initiatives to internal and external stakeholders, providing regular updates and insights.
  • Project Execution: Plan, execute, and manage projects, including influencer campaigns, client events, and social media campaigns, ensuring seamless execution and delivery.
  • Content Creation and Strategy: Develop and execute social media, influencer marketing strategies, and creative campaigns, leveraging industry trends and best practices.
  • Influencer and Partnership Development: Identify and build relationships with prominent influencers and thought leaders, fostering partnerships that drive business results.
  • Research and Analysis: Research relevant industry experts, competitors, target audience, and users, providing valuable insights to inform campaign development.
  • Creative Brainstorming: Brainstorm new, creative approaches to influencer campaigns, staying ahead of industry trends and best practices.
  • Team Collaboration: Liaise with internal teams to create and coordinate communication strategies that work across different channels, ensuring seamless execution and delivery.
  • Digital and Social Media Expertise: Knowledge of digital, mobile, and social media environments and experience across a range of analytics platforms, preferred.
Requirements
  • Education and Experience: Degree qualifications with at least 4-6 years of relevant experience in a similar role or within integrated marketing communications organizations.
  • Outreach Campaign Strategies: Proven track record in outreach campaign strategies, with a focus on digital and social media channels.
  • Paid Social Media Experience: Experience in paid social on global and Chinese social media is a must, with a strong understanding of ad targeting and optimization.
  • Social Media Marketing Industry Knowledge: In-depth knowledge of the social media marketing industry, including trends, best practices, and emerging technologies.
  • Organizational and Time Management Skills: Well-organized with excellent time management skills, able to prioritize tasks and meet deadlines.
  • Project Management Skills: Outstanding project management skills, with the ability to manage multiple stakeholders and deadlines.
  • Interpersonal and Relationship-Building Skills: Excellent interpersonal and relationship-building skills, with the ability to build strong relationships with clients and internal stakeholders.
  • Networking Aptitude: Strong networking aptitude, with the ability to identify and build relationships with prominent influencers and thought leaders.
  • Global Influencer and Media Relationships: Familiarity with global influencers and media relationships, with experience working with global influencers in fashion, sustainability, or tech, a plus.
  • Macro Topics Understanding: Understanding of macro topics, such as global economy, environment protection, and international relations, a big plus.
  • Language Skills: Excellent written and verbal communication skills in English, a must. Fluency in Mandarin and Cantonese, a bonus.
  • Senior Account Executive Opportunity: Less experienced candidates will be considered for the Senior Account Executive position.


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