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ASO and GTM Strategist
2 months ago
We are in search of a proactive and skilled ASO & GTM Strategist to lead our market entry initiatives and enhance our app store visibility for optimal user acquisition. The successful candidate will have a robust background in user acquisition, localization tactics, and app store optimization methodologies. This position demands a comprehensive understanding of both organic and paid digital marketing channels to effectively launch and expand our applications in international markets.Key Responsibilities
ASO (App Store Optimization) Strategy Development:
- Formulate and implement extensive ASO strategies to elevate app visibility and rankings on a global scale.
- Conduct thorough keyword analysis, competitor assessments, and market research to refine app metadata and boost search discoverability.
- Apply localization techniques to customize app content for diverse markets and languages, enhancing user engagement and download rates.
User Acquisition Optimization:
- Execute landing page enhancement strategies to improve user acquisition conversion metrics.
- Analyze app store analytics and user insights to continuously refine user acquisition strategies.
- Collaborate with internal teams and external partners to pinpoint opportunities for user acquisition growth and market expansion.
Performance Monitoring and Reporting:
- Monitor and evaluate key performance indicators related to ASO and user acquisition initiatives.
- Produce regular reports to measure the success of strategies and suggest improvements.
- Stay informed on industry trends and best practices to maintain a competitive advantage.
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Demonstrated success in enhancing app rankings and driving user acquisition through ASO methodologies.
- Experience in localization strategies and optimizing app content for international markets.
- Strong grasp of both organic and paid digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Exceptional analytical skills with the capability to interpret data and make informed decisions.
- Experience collaborating cross-functionally with internal teams and external agencies.
- Outstanding communication and project management abilities.
- Creative problem-solving skills and innovative thinking.
- Hands-on leadership experience.
Life @ Crypto: We empower our employees to think innovatively and explore new opportunities while collaborating with a talented and supportive team. Our work environment is transformational and proactive, encouraging employees to develop skills that enhance both personal and professional growth. We pride ourselves on a collaborative culture where every team member is dedicated to achieving our shared vision of Cryptocurrency in every wallet. Benefits: Competitive salary, comprehensive medical insurance, generous annual leave, flexible work arrangements, and internal mobility programs to foster career growth. About Crypto: Established in 2016, Crypto serves over 80 million customers and is recognized as the fastest-growing global cryptocurrency platform. Our mission is clear: Cryptocurrency in Every WalletTM. We are committed to promoting cryptocurrency adoption through innovation and empowering the next generation of builders and creators to foster a fairer digital ecosystem. Crypto is an equal opportunity employer, dedicated to creating a diverse and inclusive workplace. Personal data provided by applicants will be used solely for recruitment purposes.
