ASO & GTM Strategist

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time
ASO & GTM Lead

We are seeking a seasoned ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques.

Responsibilities
  • Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
  • Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
  • Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
  • Implement landing page optimization strategies to enhance user acquisition conversion rates.
  • Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
  • Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
  • Track and analyze key performance metrics related to ASO and user acquisition efforts.
  • Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Proven track record of improving app rankings and driving user acquisition through ASO strategies.
  • Experience in localization strategies and optimizing app content for global markets.
  • Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience working cross-functionally with internal teams and external agencies.
  • Exceptional communication and project management skills.
  • Creative thinking and problem-solving abilities.
  • Hands-on leadership.

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