Customer Lifecycle Management Expert
1 week ago
About Currenxie:
Currenxie is a fast-growing financial technology company that is revolutionising the way businesses operate globally. Our Global Account platform offers a range of services that empower businesses to expand their reach and succeed in the international market.
We are seeking an experienced Marketing Automation Specialist to join our team and help drive our customer engagement and retention strategies. The successful candidate will possess a deep understanding of CRM structures and have the ability to implement seamless integrations with various platforms and data.
Key Responsibilities:
- Design and implement automated workflows for Customer onboarding, engagement, retention and win-back campaigns.
- Manage CRM data hygiene, segmentation, and reporting to improve customer targeting and engagement.
- Collaborate with growth and product marketing team to define key customer touchpoints and align lifecycle strategies.
- Analyse customer behaviour and campaign performance to improve automation and increase customer engagement.
- Provide real-time reporting and insights to support customer lifecycle and retention strategies.
- Lead A/B testing to refine customer engagement and improve onboarding success.
- Recommend data-driven improvements to optimise customer lifecycle and retention.
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