Senior Ecommerce Specialist
6 days ago
NexusSearch is looking for a skilled Ecommerce Marketing Manager to develop and implement ecommerce marketing strategies to drive traffic and increase sales.
About the Role:
- This role involves developing and implementing ecommerce marketing strategies to increase sales and drive traffic.
- The successful candidate will have a strong understanding of ecommerce platforms and online sales strategies.
Responsibilities:
- eCommerce Strategy: Develop and implement e-commerce marketing strategies to drive traffic and increase sales.
- Platform Management: Manage and optimize online store performance on platforms such as Shopify or WooCommerce.
- Market Research: Conduct market research to identify trends and customer preferences.
- Campaign Management: Oversee SEO, SEM, email marketing, and social media campaigns to maximize reach and engagement.
- Data Analysis: Analyze web analytics and marketing metrics to inform decision-making and strategy adjustments.
- IT Collaboration: Collaborate with the IT team to ensure website functionality, security, and data integrity.
- Troubleshooting: Provide technical support for e-commerce platforms, troubleshooting issues as they arise.
- Teamwork: Coordinate with cross-functional teams to enhance customer experience and address feedback.
- Product Management: Manage product listings, pricing strategies, and promotional campaigns.
- Industry Knowledge: Stay updated on industry trends and emerging technologies to maintain a competitive edge.
Requirements:
- Bachelor's degree in Marketing, Business, Information Technology, or a related field.
- 3+ years of experience in ecommerce marketing or digital marketing.
- Strong knowledge of ecommerce platforms and online sales strategies.
- Familiarity with basic IT support and website maintenance.
- Proficient in digital marketing tools (e.g., Google Analytics, email marketing software).
- Excellent analytical skills and ability to interpret data.
- Strong communication and project management skills.
- Customer-focused mindset with a commitment to improving user experience.
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