Media Activation Specialist
6 days ago
About the Role:
We are seeking an experienced Media Activation Specialist to join our team at GroupM Nexus. As a key member of our Search Buying Team, you will be responsible for executing Search campaigns on major platforms across all GroupM agencies.
Main Responsibilities:
- Execute Search campaigns on major platforms (e.g., Google, Microsoft Advertising and any self-service e-Comm platforms) across all GroupM agencies.
- Execute Digital Search Marketing activities of established local and global brands across multiple industries.
- Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations.
- Attain Google Ads, Search/eCommerce Platform and Analytics certifications.
Requirements:
- Degree in any discipline, major in Marketing information management, business, mathematics would have an advantage.
- Experience in Digital Marketing or relevant industry will be an advantage (fresh graduates are welcome).
- Good understanding of Martech platforms (CM360, DV360, SA360, GTM, Google Analytics, Facebook, Instagram) will be an advantage.
- Proficiency with Microsoft Excel and PowerPoint.
- Consistently demonstrate hunger for learning and sharing.
- Fluent in written and spoken English, Cantonese & Mandarin.
- A collaborative team player and a client-centric individual.
- Strong ability to efficiently multi-task across different aspects of the role, an organized and meticulous individual.
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