Media Activation Specialist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

About the Role:

We are seeking an experienced Media Activation Specialist to join our team at GroupM Nexus. As a key member of our Search Buying Team, you will be responsible for executing Search campaigns on major platforms across all GroupM agencies.

Main Responsibilities:

  • Execute Search campaigns on major platforms (e.g., Google, Microsoft Advertising and any self-service e-Comm platforms) across all GroupM agencies.
  • Execute Digital Search Marketing activities of established local and global brands across multiple industries.
  • Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations.
  • Attain Google Ads, Search/eCommerce Platform and Analytics certifications.

Requirements:

  • Degree in any discipline, major in Marketing information management, business, mathematics would have an advantage.
  • Experience in Digital Marketing or relevant industry will be an advantage (fresh graduates are welcome).
  • Good understanding of Martech platforms (CM360, DV360, SA360, GTM, Google Analytics, Facebook, Instagram) will be an advantage.
  • Proficiency with Microsoft Excel and PowerPoint.
  • Consistently demonstrate hunger for learning and sharing.
  • Fluent in written and spoken English, Cantonese & Mandarin.
  • A collaborative team player and a client-centric individual.
  • Strong ability to efficiently multi-task across different aspects of the role, an organized and meticulous individual.


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