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Digital Media Strategist

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time
Job Overview
">">We are Lenovo, a global technology powerhouse, and we are seeking a skilled Social Media Specialist to lead our social media strategy. As a key member of our team, you will be responsible for developing and executing a comprehensive social media plan that builds brand awareness, executive profiles, and thought leadership for our Solutions and Services Group (SSG).

About the Role

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  • Develop and execute a robust social media strategy across platforms (LinkedIn, X, YouTube, etc.) to increase brand visibility and audience engagement.
  • Manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
  • Create content calendars, campaign plans, and editorial strategies aligned with business objectives.
  • Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.

Key Responsibilities

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  • Produce platform-specific, visually compelling, and engaging content (posts, videos, graphics, etc.) tailored for B2B audiences.
  • Ensure brand consistency and accurate messaging across all social media platforms.
  • Stay up-to-date with social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.

Requirements

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  • Bachelor's degree in Communications, Marketing, or related field.
  • Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
  • Proven expertise in creating and managing content across social platforms (LinkedIn, X, YouTube, etc.).
  • Strong understanding of social media metrics, analytics tools, and performance optimization strategies.
  • Proficiency in design tools and video editing software (e.g., Adobe Creative Suite, Canva).
  • Highly proficient in English.
  • Exceptional written communication skills, with a talent for crafting concise, engaging social media copy.
  • Ability to juggle multiple projects and deadlines in a fast-paced, global environment.
  • Creative mindset with an eye for aesthetics, storytelling, and innovation.
  • Team player with a proactive, solutions-oriented approach.