Media Planning Specialist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time

Mindshare, an agency of GroupM, is the world's largest media investment company and part of WPP. We are responsible for one in every three ads globally.

We are currently looking for a Media Planning Specialist to join our team. In this role, you will be responsible for delivering planning recommendations and ensuring smooth account coordination internally and externally with our clients.

About Our Culture:

Fostering a culture of diversity and inclusion is important to us at GroupM APAC. Our people are our strength, which is why we believe in creating a workplace where everyone feels valued and empowered.

The Role:

In this role, your goals will be:

  • Get familiar with Luxury category and market landscape
  • Involve and provide support to the team on media planning and implementation as well as build knowledge of the media landscape
  • Become familiar with all relevant media especially digital media, and finance systems, and the team processes

Your Day Job:

Contribute to overall media strategy development. This will include the ability to understand and interpret briefs and the application of insights to develop marketing and communications solutions

Ensure regular reporting is delivered on time and accurately

Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies

Develop and build relationships with clients, acting as the first point of contact on account requirements

Keep current on media trends, identify and implement local media initiatives



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