Key Executive in Customer Proposition

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time

Company Overview

Hang Seng Bank Limited is a renowned financial institution committed to delivering exceptional service excellence. As a vital part of our organization, our people play a pivotal role in enhancing performance for customers and providing top-notch products and services.

We strive to attract high-caliber talent by offering a dynamic working environment, promising career development opportunities, and competitive compensation packages.

Job Description

The Hang Seng Card Product business offers a comprehensive array of card products and services to customers. We are currently seeking an experienced individual to join our department as Senior Manager, Customer Proposition.

  • Design and Strengthen Value Propositions

Design and strengthen value propositions for the Mass Retail segment, building corresponding capabilities to support proposition pillars through customer insights.

Differentiated Proposition Strategies

Work closely with product teams and channels to develop differentiated propositions strategies to induce customer preference and loyalty.

Marketing Campaign Development

Work closely with the Marketing team to develop marketing campaigns and customer engagement activities.

Program Result Monitoring

Monitor program results and intake quality based on analytics, taking respective actions to refine the strategy and achieve assigned quality intake targets.

Budget Oversight

Oversight of the overall budget for the department, monitoring day-to-day accrual, payment, and reconciliation work.

Compliance Management

Stay on top of compliance requirements, particularly cross-border related sales and marketing for the Mainland segment, competition law, and fair value principle, taking timely actions to mitigate relevant risks posing to the bank, where applicable.

Requirements

To excel in this role, candidates must possess:

  • A university degree in Business Administration, Marketing, or other relevant qualifications.
  • A minimum of 8 years' retail banking experience, familiar with customer or product acquisition.
  • A seasoned executive with leadership, excellent communication and influencing capability, and the ability to drive a diverse group, including internal and external partners.
  • High sensitivity to changing market dynamics, particularly in the high net worth and Mainland segments, in association with related compliance requirements.
  • The ability to deliver new or refined compelling propositions quickly for new revenue streams.
  • Good interpersonal and problem-solving skills, with a great sense of ownership to drive new projects from ideation to implementation.
  • Proficiency in both English and Chinese.
  • A great sense of ownership and servicing mindset to ensure efficient and effective customer service delivery.


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