Key Executive in Customer Proposition
1 day ago
Company Overview
Hang Seng Bank Limited is a renowned financial institution committed to delivering exceptional service excellence. As a vital part of our organization, our people play a pivotal role in enhancing performance for customers and providing top-notch products and services.
We strive to attract high-caliber talent by offering a dynamic working environment, promising career development opportunities, and competitive compensation packages.
Job Description
The Hang Seng Card Product business offers a comprehensive array of card products and services to customers. We are currently seeking an experienced individual to join our department as Senior Manager, Customer Proposition.
- Design and Strengthen Value Propositions
Design and strengthen value propositions for the Mass Retail segment, building corresponding capabilities to support proposition pillars through customer insights.
Differentiated Proposition StrategiesWork closely with product teams and channels to develop differentiated propositions strategies to induce customer preference and loyalty.
Marketing Campaign DevelopmentWork closely with the Marketing team to develop marketing campaigns and customer engagement activities.
Program Result MonitoringMonitor program results and intake quality based on analytics, taking respective actions to refine the strategy and achieve assigned quality intake targets.
Budget OversightOversight of the overall budget for the department, monitoring day-to-day accrual, payment, and reconciliation work.
Compliance ManagementStay on top of compliance requirements, particularly cross-border related sales and marketing for the Mainland segment, competition law, and fair value principle, taking timely actions to mitigate relevant risks posing to the bank, where applicable.
Requirements
To excel in this role, candidates must possess:
- A university degree in Business Administration, Marketing, or other relevant qualifications.
- A minimum of 8 years' retail banking experience, familiar with customer or product acquisition.
- A seasoned executive with leadership, excellent communication and influencing capability, and the ability to drive a diverse group, including internal and external partners.
- High sensitivity to changing market dynamics, particularly in the high net worth and Mainland segments, in association with related compliance requirements.
- The ability to deliver new or refined compelling propositions quickly for new revenue streams.
- Good interpersonal and problem-solving skills, with a great sense of ownership to drive new projects from ideation to implementation.
- Proficiency in both English and Chinese.
- A great sense of ownership and servicing mindset to ensure efficient and effective customer service delivery.
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