Senior Marketing Strategist

5 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Wolters Kluwer Hong Kong Limited Full time
Job Description

**Reporting to the Director of Marketing, APAC**

You will be responsible for achieving marketing demand generation and revenue objectives within the Hong Kong and Taiwan markets. Collaboration with Sales, Presales, and Customer Success teams is integral, where you will lead the planning, implementation, assessment, and reporting of effective marketing programs aligning with business objectives.

Key Responsibilities
  • **Create Regional and Local Field Marketing Plans**: Develop plans that align with sales objectives, aiming to both expand existing customer base and acquire new customers in targeted territories.
  • **Manage Integrated Campaigns**: Build campaigns that cover all lead funnel stages from lead acquisition to late stage lead nurture to drive leads to opportunity. Understand the intricate customer journey, particularly those involving multiple decision-makers in enterprise software purchases.
  • **Conduct Research and Provide Recommendations**: Conduct research, provide recommendations, and implement focused regional and local marketing plans encompassing various initiatives such as field events (conferences, trade shows), engagement with CFO associations and related communities, seminars/webinars, executive roundtables, partner marketing activities, and account-based marketing.
  • **Enhance Digital Marketing Initiatives**: Fortify alignment with corporate programs by optimizing various aspects, including the website, advertising strategies, SEO practices, content creation, and social media engagement. Additionally, focus on creating and localizing content to broaden its reach and amplify its impact across the targeted audience.
  • **Work with Account Teams**: Craft account-level marketing plans for top strategic accounts.
  • **Determine Content and Marketing Asset Requirements**: Determine the content and marketing asset requirements tailored to support distinct stages of the customer lifecycle, employing a strategic blend of design, social influence, and compelling storytelling.
  • **Oversee Field-Marketing Plan Execution**: Work cross-functionally to oversee the timely execution of the field-marketing plan.
  • **Monitor and Assess Demand-to-Close Metrics**: Monitor and assess demand-to-close metrics throughout field marketing programs, systematically optimizing resources to align with regional objectives.
Qualifications
  • **Education**: B.A. or B.S. degree with major in marketing, business management or equivalent experience.
  • **Experience**: Minimum of 7 years of experience in high technology B2B enterprise software field marketing is required. 5+ years experience in working directly with senior Sales, Presales and Customer Success leadership – developing strong working relationships and earning the role of 'trusted advisor' in the areas of brand development and demand generation.
  • **Skills**: Detail oriented with strong organizational, project management, and ability to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment. Experience internationally within Hong Kong, and Taiwan preferred. Strong analytical skills to determine ROI of marketing programs. Strong Excel proficiency and data analysis skills. Proficiency with CRM (Salesforce) marketing automation (Marketo) tools preferred. Strong writing and communication skills, Fluent in English and can communicate in local language (Hong Kong and Taiwan).

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