Marketing Director for Portfolio Growth
4 days ago
The Product Marketing Manager / Senior Manager will be responsible for developing and executing go-to-market strategies for our INDICAID portfolio. This includes defining product-specific strategies, producing product briefs, training materials, and sales and marketing collateral, and collaborating with cross-functional teams to ensure seamless strategy execution and operational effectiveness.
Key Responsibilities:
- Define product-specific strategies, including target segment, value proposition, and messaging across the customer journey.
- Develop and execute comprehensive go-to-market strategies and plans, incorporating A/B testing and optimization techniques.
- Collaborate with the new product development team to define business cases for new product launches and manage product lifecycle.
- Support external agencies and internal teams to deliver innovative market activations and achieve breakthrough results.
- Ensure cohesive collaboration with cross-functional teams to guarantee seamless strategy execution and operational effectiveness.
Requirements:
- Bachelor's degree or higher in Marketing, Business Administration, life science or a related field.
- At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
- Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning and GTM formulation.
- Excellent analytical, strategic thinking and problem-solving skills.
- Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
- Effective collaboration and communication skills.
- Candidates with less experience will be considered as Product Marketing Manager.
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