Marketing Director for Portfolio Growth

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China PHASE Scientific International Limited Full time
Role Overview

The Product Marketing Manager / Senior Manager will be responsible for developing and executing go-to-market strategies for our INDICAID portfolio. This includes defining product-specific strategies, producing product briefs, training materials, and sales and marketing collateral, and collaborating with cross-functional teams to ensure seamless strategy execution and operational effectiveness.

Key Responsibilities:
  • Define product-specific strategies, including target segment, value proposition, and messaging across the customer journey.
  • Develop and execute comprehensive go-to-market strategies and plans, incorporating A/B testing and optimization techniques.
  • Collaborate with the new product development team to define business cases for new product launches and manage product lifecycle.
  • Support external agencies and internal teams to deliver innovative market activations and achieve breakthrough results.
  • Ensure cohesive collaboration with cross-functional teams to guarantee seamless strategy execution and operational effectiveness.

Requirements:
  • Bachelor's degree or higher in Marketing, Business Administration, life science or a related field.
  • At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
  • Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning and GTM formulation.
  • Excellent analytical, strategic thinking and problem-solving skills.
  • Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
  • Effective collaboration and communication skills.
  • Candidates with less experience will be considered as Product Marketing Manager.


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