Assistant Marketing Director

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Public Bank (Hong Kong) Limited Full time

Growth Opportunities:

We are seeking an experienced marketing professional to join our team as an Assistant Marketing Director - Growth Initiatives. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to promote retail banking business products and services, as well as identifying new business opportunities and driving growth initiatives.

Your primary focus will be on formulating marketing and pricing strategies, executing advertising and promotion projects, and conducting market research and analysis to identify new business opportunities. You will also be responsible for monitoring the smooth running of marketing programs and promotional campaigns, and coordinating with internal and external parties to ensure project implementation.

Responsibilities:

  • Develop and implement marketing strategies to promote retail banking business products and services
  • Identify and develop new business opportunities
  • Assist in formulating marketing and pricing strategies
  • Execute advertising and promotion projects
  • Monitor and report on marketing program performance

Requirements:

To be successful in this role, you will need to have a university degree and at least 5 years of relevant experience in the banking industry. You should also possess good communication skills in both English and Chinese, as well as strong analytical and problem-solving abilities.



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