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Programmatic Advertising Specialist

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China GroupM Full time
Job Overview

This is an exciting opportunity for a talented individual to join our dynamic team as a Programmatic Trading Executive. The role involves supporting the Programmatic Trading Team in executing campaigns, optimizing and monitoring campaign performance, and analyzing data to identify opportunities for improvement.

Responsibilities
  • Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI, and pitch for incremental revenue.
  • Assist in preparing post-campaign analysis reports along with the Marketing Science team if needed.
  • Advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights, and suggestions.