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Wealth Marketing and Proposition Manager

2 months ago


Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time
About Hang Seng Bank Limited

Hang Seng Bank Limited is a leading financial institution in Hong Kong, committed to delivering exceptional service excellence and providing best-in-class products and services to its customers.

Job Description

Job Summary

We are seeking a high-caliber professional to join our Wealth Marketing and Proposition Team as a Wealth Marketing and Proposition Manager. The successful candidate will be responsible for supporting the strategic and revenue growth priorities of our Investment and Wealth Solutions (IWS) business.

Key Responsibilities

  • Collaborate with the Head of Wealth Marketing & Proposition to define and implement wealth marketing strategies for IWS that resonate with target audiences.
  • Lead the design and enhancement of customer-centric propositions by leveraging data analytics, market research, and competitors analysis to identify customer needs and preferences.
  • Oversee the planning, execution, and assessment of marketing campaigns, ensuring alignment with overall business objectives and adherence to budget constraints.
  • Work closely with internal stakeholders and external partners (agencies, vendors) to ensure cohesive marketing execution.
  • Analyse and report on key performance indicators to evaluate the effectiveness of marketing initiatives and recommend improvements.
  • Ensure all marketing activities comply with industry regulations, Group compliancy policy, and internal controls, maintaining the highest standards of ethical marketing practices.

Requirements

  • University degree in Business Administration/Finance/Marketing or related disciplines.
  • Minimum 6 years relevant experience, preferably in the banking industry.
  • Passes in HKSI licensing examinations preferred.
  • Experience in managing Investment products and distributing through multi-channels.
  • Strong self-motivation, detail-minded, and has the ability to work independently.
  • Good project management skill.
  • Good communication and interpersonal skills.
  • Good in both written English and Chinese, proficiency in Excel application an advantage.
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes.