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Wealth Marketing and Proposition Manager
2 months ago
Hang Seng Bank Limited is a leading financial institution in Hong Kong, committed to delivering exceptional service excellence and providing best-in-class products and services to its customers.
Job DescriptionJob Summary
We are seeking a high-caliber professional to join our Wealth Marketing and Proposition Team as a Wealth Marketing and Proposition Manager. The successful candidate will be responsible for supporting the strategic and revenue growth priorities of our Investment and Wealth Solutions (IWS) business.
Key Responsibilities
- Collaborate with the Head of Wealth Marketing & Proposition to define and implement wealth marketing strategies for IWS that resonate with target audiences.
- Lead the design and enhancement of customer-centric propositions by leveraging data analytics, market research, and competitors analysis to identify customer needs and preferences.
- Oversee the planning, execution, and assessment of marketing campaigns, ensuring alignment with overall business objectives and adherence to budget constraints.
- Work closely with internal stakeholders and external partners (agencies, vendors) to ensure cohesive marketing execution.
- Analyse and report on key performance indicators to evaluate the effectiveness of marketing initiatives and recommend improvements.
- Ensure all marketing activities comply with industry regulations, Group compliancy policy, and internal controls, maintaining the highest standards of ethical marketing practices.
Requirements
- University degree in Business Administration/Finance/Marketing or related disciplines.
- Minimum 6 years relevant experience, preferably in the banking industry.
- Passes in HKSI licensing examinations preferred.
- Experience in managing Investment products and distributing through multi-channels.
- Strong self-motivation, detail-minded, and has the ability to work independently.
- Good project management skill.
- Good communication and interpersonal skills.
- Good in both written English and Chinese, proficiency in Excel application an advantage.
- Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes.