Senior Marketing Manager
2 days ago
About the Role
We are seeking a Senior Marketing Manager to lead our retail products team. The ideal candidate will have 8+ years of marketing experience and a strong understanding of banking products.
Key Responsibilities
- Develop effective strategies to drive card acquisition and portfolio growth for different customer segments via various channels.
- Leverage market analysis and segmentation studies to understand customer needs and grow base and volume.
- Collaborate with internal departments and external vendors to ensure timely coordination for the rollout of initiatives.
- Manage budget and track expenses in accordance with department guidelines.
- E nsure all activities adhere to established marketing processes and policies, reinforcing brand values.
Requirements
- University graduate in business or marketing preferred.
- Experience in a marketing role with a good understanding of banking products highly preferred.
- Solid broad-based business experience within a financial services institution or an innovative customer-service-based institution.
- Passionate about customers and obsessed with customer outcomes.
- Demonstrating ability to identify strategic needs-based solutions both now and in the future.
- Proven understanding of customer insights and their role in marketing strategy development and delivery, as well as marketing communications development.
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
- Able to think innovatively, shaping and communicating new concepts.
- Excellent communication skills – fluent in Cantonese/Chinese (writing) and English; Putonghua a plus.
- A team player with good interpersonal skills and ability to perform multiple tasks and meet tight deadlines.
What We Offer
We offer competitive compensation, including an estimated salary range of $120,000 - $180,000 per annum, based on location and experience.
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