Senior Marketing Manager

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China HKT Full time
Job Title:

Senior Marketing Manager, DrGo

Job Summary:

We are seeking a highly experienced and skilled Senior Marketing Manager to lead our marketing team in HKT – DrGo. The ideal candidate will have a strong background in marketing, business development, and partnership, with at least 10 years of experience and 5 years of managerial position in the Med Tech industry.

Key Responsibilities:
  • Oversee the whole branding, marketing, eCommerce, distribution channels and business performance teams.
  • Lead the team to achieve set annual KPIs, including DrGo registration numbers, eCommerce sales, and telemedicine sales annual sales targets.
  • Assist the Chief Commercial Officer to drive overall business direction, business model, and marketing strategy.
  • Lead digital marketing and eCommerce team to drive overall branding, digital marketing, and promotion strategy, new acquisition, customer engagement, digital channel optimization, and eCommerce portfolio and promotion strategy and sales channel management.
  • Lead strategic partnership to initiate winning partnership with external partners, including medical, insurance, pharmaceutical, healthtech vendors, government, and NGO partners, to achieve long-term business growth.
  • Work closely with internal departments to ensure excellence in user experience, user interface on telemedicine App and eCommerce platforms, overall user journey, operation efficiency, and compliance with all relevant regulations and guidelines.
  • Closely monitor performance gap of KPIs and take appropriate marketing and business plans proactively and responsively.
  • Keep track of up-to-date market intelligence and new Med Tech trend and identify new potential business potential responsively and proactively.
  • Ensure overall services and projects are well scoped and executed to achieve business results.
  • Work closely with the Club and Club Care team to drive and strengthen wellness proposition for Digital Venture Group.
  • Perform as people manager to coach and grow a team of 6.
  • Lead special projects as assigned by management.
Requirements:
  • At least 10 years work experience in marketing, business development, and partnership, with at least 5 years of managerial position preferably in Med Tech related industry.
  • At least 3 years of executive leadership preferred with proven track record in digital or eCommerce related digital business strategy, execution, and partnership.
  • Degree holder, preferably in Marketing, Business, or Healthcare-related discipline.
  • Strong business acumen, strategic forward-looking thinking, aggressive, responsible, analytical, detail-oriented, and able to multitask under tight timelines.
  • Demonstrates a structured and methodical way of working with strong problem-solving skills.
  • Technology savvy, proficiency in digital marketing and eCommerce platforms.
  • Demonstrates leadership competency in team management.
  • Good command of spoken and written English and Chinese.
  • Proficient in MS Office.
Working with Us:

As a Senior Marketing Manager at DrGo, you will have the opportunity to work with a dynamic and innovative team to drive the growth of our business. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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