Marketing Communications Associate

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Lewis Full time
About TEAM LEWIS

TEAM LEWIS is a global marketing agency with a rich history of growth and success. We pride ourselves on our award-winning campaigns, innovative approach, and commitment to excellence.

Job Title: Campaign CoordinatorSalary: $45,000 - $60,000 per year (dependent on location and experience)

The Campaign Coordinator is a key member of our Account Servicing team, responsible for delivering high-quality results-driven campaigns for our clients. This role requires a proactive and detail-oriented individual who can work effectively in a fast-paced environment.

Key Responsibilities:
  • Client Management:
    • Assist the team in managing client accounts and projects, ensuring seamless delivery and exceeding expectations;
    • Coordinate communication with clients, including meetings and reviews, while adhering to deadlines and service level agreements;
    • Support new business initiatives by providing research and coordination services;
    • Coordinate press tours, events, and review programs to ensure maximum impact.
  • Media Relations:
    • Develop a deep understanding of the news agenda and position clients and products within context;
    • Research and identify relevant journalists, bloggers, and analysts to build strong relationships;
    • Monitor news sources and alert the team to breaking opportunities;
    • Organize and coordinate media interviews and press briefings to maximize exposure.
  • Content Creation:
    • Draft written materials, including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders, and boilerplates;
    • Create compelling content for traditional and digital media channels;
    • Develop valuable briefing sheets to assist clients with their press communications;
    • Share knowledge on finding effective news angles and hooks.
  • Digital and Social Media:
    • Expand your network and develop media relationships through social media platforms;
    • Provide social media insights and execute digital activity to drive positive results.
  • Team Working and Development:
    • Ensure personal and deliverable client objectives are met, reporting progress accurately;
    • Escalate new business requests to relevant team members;
    • Work closely with line managers to enhance skills, improve weaknesses, and support career development.
  • Reporting and Analysis:
    • Track and report media activity, using metrics to demonstrate progress;
    • Communicate account performance internally at account reviews;
    • Provide reports to senior management on request.
    Requirements:
    • A communications or marketing-related degree (or equivalent) required;
    • Experience working in PR, marketing, or digital communications an advantage;
    • Attention to detail, creative thinking, and confident presentation skills essential;
    • A keen interest in current affairs and news agenda, with calmness under pressure and ability to meet tight deadlines.


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