Marketing Communications Specialist
2 months ago
Key Responsibilities:
Support the manager in planning and executing marketing campaigns and loyalty programs, from planning to post-campaign evaluation.
Assist Business Units in formulating and executing marketing strategies, as well as online promotion plans.
Develop best practices for data management to minimize operational effort and automate processes where possible.
Coordinate marketing materials and prepare press releases and other corporate communications literature.
Manage marketing content for social media accounts and ensure that information is up-to-date and relevant for target audiences of relevant Business Units.
Monitor, review, and report on the performance of social media campaigns.
Requirements:
Degree holder in Journalism, Communications, Marketing, or related disciplines.
At least 2 years' relevant working experience.
Concrete experience in digital marketing, KOL, SEO, social media best practices, media, or OTT business is a definite advantage.
Strong writing, editing, and proof-reading skills in both English and Chinese.
Good communication skills, creative with strong marketing sense, self-motivated, and attentive to details.
Candidate with more experience will be considered as Senior Marketing Communications Executive.
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