Marketing Communications Specialist
4 weeks ago
At Lalamove, we're on a mission to revolutionize the logistics industry with innovative solutions. As a Marketing Executive, you'll play a crucial role in delivering engaging content and brand communications across various channels. Your goal will be to ensure that all content created is aligned with Lalamove's key messages, tone, and voice, ultimately driving marketing and business goals in Hong Kong.
Responsibilities:
- Develop a content calendar that aligns with business and marketing directions, ensuring seamless global communications.
- Create, edit, and proofread communications content and materials to showcase Lalamove's value proposition and product features to mass consumers, business clients, and driver-partners.
- Collaborate with functional teams, including Global Marketing, Product & Tech, Operation, and Customer Services, to deliver engaging content across our app, website, social media, and other media channels.
- Work with PR/Marketing partners and vendors to manage project timelines and deliveries.
- Partner with digital marketers and designers to produce high-quality multimedia content.
- Collect market intelligence, provide analyses and insights, and report on content and PR efforts to demonstrate their impact on overall business and marketing goals.
Requirements:
- Bachelor's degree in Journalism & Communications, Marketing, or a related field, with 1-2 years of experience in content planning and development, media, online publication, or related fields.
- Experience in tech/e-commerce or FMCG industries is an advantage.
- Preferably with a solid digital content marketing background, including SEO, HubSpot, and basic measurement metrics.
- Creative mindset with strong storytelling skills and attention to detail.
- Excellent written and verbal communication skills in Chinese and fluency in English.
- A good team player with a passion for content and communications, proactive, self-motivated, collaborative, and able to meet tight schedules.
- Strong multitasking skills, able to thrive in a fast-paced and dynamic environment.
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