Marketing Communications Specialist

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Television Broadcasts Limited Full time

Key Responsibilities:
Coordinate marketing campaigns and strategy for Television Broadcasts Limited, working closely with the management team.
Assist Business Units (BUs) in formulating and executing online promotion plans, leveraging digital marketing best practices.
Develop and implement data management processes to minimize operational effort, automating tasks where possible.
Create and manage marketing materials, press releases, and corporate communications literature.
Manage social media content, ensuring it is engaging, up-to-date, and relevant for our target audiences.
Monitor and report on social media campaign performance.

Requirements:
Degree holder in Journalism, Communications, Marketing, or related fields.
At least 2 years' relevant working experience, with a focus on digital marketing, KOL, SEO, social media best practices, or media/OTT business.
Strong writing, editing, and proof-reading skills in English and Chinese.
Good communication skills, creative with a strong marketing sense, self-motivated, and attentive to details.
Candidates with more experience will be considered for Senior Marketing Communications Executive roles.



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