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Nexus AdTech Operations Specialist
1 month ago
GroupM is seeking an experienced AdTech Operations Specialist to join our team in Hong Kong. As a key member of our growing ad-ops team, you will be responsible for executing complex online advertising campaigns with our agency media planners.
Key Responsibilities:- Manage digital campaigns to ensure smooth implementation, delivery, and overall operation.
- Develop strong understanding of ad server and programmatic platforms, including CM360, TTD, DV360, and QuantCast.
- Apply knowledge of 3rd party ad serving, website tracking, and associated technologies.
- Create best practices in processes to be used across the team.
- Work closely with internal and external stakeholders, including planning teams, publishers, and production vendors.
- Respond to enquiries regarding advertising directly to agency/clients.
- Review and approve advertisers' creative materials.
- Constantly look to improve internal/external processes and share feedback with the team.
- Solid experience in digital ad campaign management, desktop to mobile, HTML5, video, rich media, and DCO.
- Ability to manage multiple simultaneous tasks and projects by prioritizing effectively and monitoring progress.
- High attention to detail with superior organization skills and ability to prioritize and focus.
- Excellent Excel skills and proficient in PowerPoint.
- Familiarity with various ad serving platforms is an advantage.
GroupM is the leading global media investment management operation, serving as the parent company to WPP media agencies, including Mindshare, Essence, Mediacom, and Wavemaker. Our primary purpose is to maximize performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development, and other business-critical capabilities.
Discover more about GroupM at https://www.groupm.com/.
About Hong Kong:Hong Kong's small yet highly dynamic and efficient media market means it operates with agility. Its internet and digital penetration continue to grow year-on-year, and it has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong's digital market boasts a healthy mix of local, regional, and global players, providing new opportunities in the media space.
