Programmatic Trading Specialist
4 days ago
About the Role
GroupM is seeking a highly skilled Programmatic Trading Specialist to join its Programmatic Trading team in Hong Kong. As a key member of the team, you will be responsible for executing campaigns with the Client Development Team and Product & Operations Team, ensuring optimal delivery and performance.
Responsibilities:
- Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team closely
- Oversee day-to-day optimization and monitoring of campaigns, and ensure optimal delivery and performance, report any anomalies to Programmatic Trading Manager
- Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue
- Deploy testing methodologies on campaigns under the direction of team leader
- Analyze data from ad serving providers like Campaign Manager, Sizmek as well as conversion tracking to map the complete consumer journey
- Involve to advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights and suggestions
- Assist in preparing post campaign analysis report along with the Marketing Science team
Requirements:
- 1-2 years of professional experience with digital marketing agency, ad network or other digital media company
- Fresh grad is also welcomed
- Knowledge along with a passion for digital
- Result-oriented with strong communication and analytical skills
- Numerical skills and attention to detail
- Ability to work both independently and under supervision once objectives have been set
- Ability to work within a fast-paced deadline driven environment
- Experience managing digital ad campaigns, - display, video, mobile or paid search
- Applied knowledge of 3rd party ad serving, website tracking and associated technologies
- Understanding of programmatic buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting will be a bonus
- Good command in written and spoken English and Cantonese
- Proficiency in Microsoft Excel and PowerPoint
- Cantonese speaking is a must
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development.
About Hong Kong
Hong Kong SAR's small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%.
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