Digital Media Strategist
5 days ago
We are a global technology powerhouse, ranked #248 in the Fortune Global 500. Our continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone.
Job OverviewWe are seeking an experienced Social Media Specialist to lead the development and execution of our social media strategy. The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively.
Main Responsibilities- Develop and Optimize Social Media Strategy: Create and execute a comprehensive global social media strategy across platforms to increase brand visibility and audience engagement.
- Manage Key Executives' Profiles: Profile key C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership.
- Create Content Calendars and Campaigns: Develop content calendars, campaign plans, and editorial strategies aligned with business objectives.
- Analyze Performance Metrics: Track and analyze social media performance metrics to refine strategies and maximize ROI.
- Produce Engaging Content: Create platform-specific, visually compelling, and engaging content (posts, videos, graphics, etc.) tailored for B2B audiences.
- Ensure Brand Consistency: Ensure brand consistency and accurate messaging across all social media platforms.
- Stay Up-to-Date with Trends: Stay up-to-date with social media trends, emerging platforms, and best practices to bring innovative ideas into content plans.
- Oversee Real-Time Engagement: Oversee real-time engagement and interactions with audiences, responding promptly and professionally.
- Identify Opportunities: Identify opportunities to build and engage with online communities, industry forums, and social listening to amplify our brand and voice.
- Monitor and Report Performance: Use analytics tools to monitor and report on social media performance, providing actionable insights and recommendations for improvements.
- Develop Reports: Develop reports to highlight achievements, trends, and areas for optimization.
Cross-functional Collaboration
- Partner with Internal Stakeholders: Partner closely with internal stakeholders, including PR, marketing, and senior leadership, to align social media activities with broader communication and business strategies.
- Support Key Initiatives: Support key product launches, events, and campaigns with coordinated social media efforts.
Requirements and Qualifications
- Bachelor's Degree: Bachelor's degree in Communications, Marketing, or related field.
- Experience: Minimum of 5 years of social media management experience, preferably in a B2B/enterprise tech environment.
- Skills and Knowledge: Proven expertise in creating and managing content across social platforms; strong understanding of social media metrics, analytics tools, and performance optimization strategies; proficiency in design tools and video editing software.
Why Join Us?
- Lead Global Social Media Initiatives: Opportunity to lead global social media initiatives for a renowned tech organization.
- Collaborative Team Environment: Work with a collaborative and forward-thinking team.
- Impactful Storytelling: Drive impactful storytelling that resonates with global audiences and builds industry leadership.
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