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Digital Engagement Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Médecins Sans Frontières HK Doctors Without Borders (MSF) Full time
About the Opportunity

Médecins Sans Frontières (MSF) is seeking a talented Marketing Officer to join our team in Hong Kong. As a Marketing Officer, you will be responsible for developing and implementing effective marketing strategies that drive audience engagement and maximize our impact.

About the Role:

  • Support the development and refinement of the Partnership Strategy of MSF HK under the supervision of the Head of Partnership.
  • Coordinate both ATL and BTL partnership activities in Hong Kong to ensure all initiatives are executed effectively and efficiently.
  • Prepare a partnership plan that aligns with the overall partnership vision and strategy.
  • Plan and manage the development of thematic marketing materials for partnership campaigns in Hong Kong and new markets when required.

Key Performance Indicators:

  • Define KPIs for end results and deliverables measuring per campaign and channel.
  • Generate regular reports and analysis through web analytics and metrics, track and monitor the performance of online promotion and partnership campaigns.
  • Provide integrated analytical solutions to improve decision-making on various channels such as programmatic display, video, SEM, and social.