Digital Content Director

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Tatler Asia Full time

Tatler Asia is a leading luxury media brand seeking an experienced and visionary leader to drive digital content strategy across our website platforms. As Regional Digital Managing Editor, you will be responsible for developing and implementing forward-thinking content strategies that elevate our editorial voice and tone, while driving audience growth and engagement.

Key Responsibilities:

  • Develop and implement a digital content strategy that aligns with Tatler Asia's editorial and business objectives.
  • Manage website content planning, publishing, and optimization to ensure audience engagement and growth.
  • Coordinate content output with regional content teams to ensure content quality, consistency, and alignment with Tatler Asia's editorial voice and tone.
  • Lead initiatives to innovate digital storytelling and productivity, including AI projects and content collaboration initiatives with print and social media teams.

Audience Growth & Engagement:

  • Use in-depth audience analytics to identify trends, behaviors, and preferences, translating insights into actionable strategies.
  • Optimize content for discoverability, traffic, and engagement through SEO best practices, targeted campaigns, and social media integration.
  • Establish robust reporting frameworks to monitor website performance, user behavior, and content impact.
  • Collaborate with cross-functional teams to set KPIs and goals for traffic, engagement, and conversion metrics.
  • Provide regular, detailed reports on digital performance, offering actionable insights for improvement.
  • Stay ahead of industry trends, ensuring Tatler Asia is leveraging the latest tools and technologies for audience analysis.
  • Coordinate with tech teams to ensure optimal website performance, user experience, and functionality.


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