Marketing Director, Brand Strategy

8 hours ago


Kowloon, Kowloon City, Hong Kong SAR China Sun Life Financial Full time

As a seasoned marketing professional, you have the opportunity to shape the future of Sun Life Financial's brand and marketing efforts. Our company is committed to making life brighter for our clients, and we're seeking a talented individual to lead our brand strategy.

About the Role

We're looking for a Marketing Director, Brand Strategy to develop and execute comprehensive brand and marketing strategies that drive business growth and enhance our market position. This role combines strategic brand management, partnership development, corporate social responsibility initiatives, and product marketing to create a cohesive and impactful marketing approach.

  • Lead Brand Management and Marketing Strategy:

Develop and maintain brand guidelines, ensuring consistent messaging across channels. Manage brand assets, conduct health tracking, and drive holistic marketing practices aligned with enterprise strategy. Provide guidance to business leaders on marketing issues and brand strategies.

  • Oversee Partnerships and Corporate Social Responsibility Initiatives:

Develop and execute partnership and affinity marketing strategies. Establish impactful CSR and philanthropy plans, integrating initiatives into overall brand narrative. Build and maintain relationships with key partners and stakeholders.

  • Manage Planning, Execution, and Resource Allocation:

Develop a holistic view of marketing efforts, optimizing for efficiency. Build capabilities across data analytics, digital acquisition, and distribution. Manage overall marketing budget, track KPIs, and align with corporate, regional, and local priorities.

  • Direct Product Marketing Efforts:

Create product marketing strategies aligned with business goals. Develop messaging frameworks, collaborate on product development, analyze competitors, and execute product launch communications.

  • Provide Strategic Leadership and Cross-Functional Collaboration:

Establish marketing leadership practices, drive alignment across teams, leverage regional/global scale for initiatives. Communicate regularly with senior leadership, product teams, and other departments to ensure integrated efforts.

About You

We're looking for a highly skilled and experienced marketing professional who can lead our brand strategy. The ideal candidate will have:

  • A Bachelor's degree in Marketing, Business Administration, or related field
  • Minimum 8-10 years of experience in marketing roles, with at least 5 years of experience in brand management
  • Strong strategic thinking and ability to develop cohesive brand/marketing strategies
  • Strong understanding of digital marketing and analytics
  • Experience in developing and executing product marketing strategies
  • Excellent communication and interpersonal skills
  • Strong project management and organizational skills

We offer a dynamic work environment, attractive salary, MPF, group life, and group medical insurance; as well as excellent career development opportunities to the right candidate. We are an equal opportunity employer and welcome applications from all qualified candidates.



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